A few days ago, I was informed that my HBO program, “East of Main Street: Asians Aloud,” won an award at the 2010 NAMIC Excellence in Multicultural Marketing Awards (EMMA)! It’s always nice to hear when a lot of hard work gets recognition. Congrats to the entire team at HBO and all the wonderful freelancers that I got to bring on for this project. Let’s hope next year can build upon its success!
The viewership numbers and reviews also came in very strong for “East of Main Street” and I was pleasantly surprised to find that the numbers were through the roof and beat out much better known programming in the category (though I can’t name names of those programs here). Thanks to everyone who watched and passed word along to get this small program get noticed!
In other news, I’ve been busy doing lots of other fun projects that I can’t wait to share with the world! Right now I’m working with the creative forces at Ogilvy on a campaign for SAP, where we showcase the work SAP has done with great companies like Skullcandy, Pinkberry, Forbes and Discovery Channel. We have gotten some awesome footage and interviews and I’m really excited to see how the edit turns out. It’s my first time directing for this team at Ogilvy and it’s been a lot of fun! And shooting for Pinkberry has gotten our entire crew addicted to their frozen yogurt. It’s a funny sight to see a group of sweaty men with equipment lined up to get some more Pinkberry at the end of the shoot day.
Other than that, there are a few cool music videos on the horizon and many more projects that are still in their creative infancy. Looking forward to keeping busy and making good work with great friends throughout the rest of the year!